Efisiensi Pemasaran dan Faktor–Faktor yang Memengaruhi Pilihan Saluran Pemasaran Udang Vaname
DOI:
https://doi.org/10.37034/jems.v8i3.491Keywords:
Efisiensi Pemasaran, Pilihan Saluran Pemasaran, Udang Vaname, Farmer's Share, Regresi Binary LogitAbstract
This study aims to analyze the efficiency and the factors that influence the choice of marketing channel for white shrimp (Litopenaeus vannamei) in Bangkalan Regency, East Java Province. Respondents in this study were 106 vaname shrimp farmers spread over five sub-districts. The method used in determining the choice of marketing channels in this research is binary regression analysis. The analysis of the efficiency of the vaname shrimp marketing channel uses operational efficiency indicators through the calculation of marketing margins, farmer's share and the ratio of profit to cost. The results of this study are that there are two patterns of white shrimp marketing channels, namely: (1) farmers - collectors outside the district - factories (2) farmers - sub-district collectors - retailers - consumers. According to the value of operational efficiency indicators, the most efficient marketing channel is the first channel, namely farmers - traders outside the district – factories. This channel has the lowest margin of 6 percent, the largest farmer's share of 90 percent and the ratio of profits to costs is evenly distributed in each institution that plays a role in marketing activities. Of the four factors that are thought to influence the choice of marketing channel for vaname shrimp, it is known that the explanatory variables that have a significant effect on the response variable are land area and selling price of vaname shrimp.
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