YUSDA, Desi Derina; SILVIA, Dewi; INDRIYANI, Susi; MEIDASARI, Evi; BAKTI, Umar. Decoding Virality: How Micro-Moments Drive Consumer Behavior in Social Media Marketing. Journal of Economics and Management Scienties, [S. l.], v. 7, n. 4, p. 804–811, 2025. DOI: 10.37034/jems.v7i4.161. Disponível em: https://jems.ink/index.php/JEMS/article/view/161. Acesso em: 13 may. 2026.