DESTI, Yolanda; SAKINAH, Yozi Putri; DAMAYANTI, Nora. Analysis of Generation Z Consumer Behavior in Online Purchases: Purchase Habits and Brand Preferences in the Digital Era. Journal of Economics and Management Scienties, [S. l.], v. 8, n. 1, p. 300–307, 2025. DOI: 10.37034/jems.v8i1.286. Disponível em: https://jems.ink/index.php/JEMS/article/view/286. Acesso em: 21 dec. 2025.