DIKA, Riri Putri; RAHMAN, Ahmad Vajri; MULYANI, Yani Sri. AI-Powered Marketing: Analyzing the Impact of Artificial Intelligence on Customer Experience Personalization in the Digital Era. Journal of Economics and Management Scienties, [S. l.], v. 8, n. 2, p. 498–504, 2026. DOI: 10.37034/jems.v8i2.295. Disponível em: https://jems.ink/index.php/JEMS/article/view/295. Acesso em: 25 jul. 2026.