SAFITRI, Lista Dea; MIFTAHUDDIN, Muchammad Agung; ASTUTI, Herny Justiana; KHARISMASYAH, Alfato Yusnar. The Effect of Affiliate Marketing and Celebrity Endorsement on Purchase Intention Through Customer Trust: A Study on Gen Z TikTok Shop Customer in Purwokerto. Journal of Economics and Management Scienties, [S. l.], v. 8, n. 2, p. 526–534, 2026. DOI: 10.37034/jems.v8i2.320. Disponível em: https://jems.ink/index.php/JEMS/article/view/320. Acesso em: 25 jul. 2026.