FARHAH, Nabilla Fitri Assy; REZA, Bobby; KAMARUDDIN, Muhammad Junaid. The Influence of Digital Marketing and Electronic Word of Mouth on Customer Retention in Generation Z Consumers in TikTok Shop with Brand Trust as a Moderator. Journal of Economics and Management Scienties, [S. l.], v. 8, n. 2, p. 747–754, 2026. DOI: 10.37034/jems.v8i2.383. Disponível em: https://jems.ink/index.php/JEMS/article/view/383. Acesso em: 7 jun. 2026.