PANJAITAN, Rahellia. Decoding Purchase Intention in the Digital Era: The Mediating Role of Brand Passion and Brand Loyalty. Journal of Economics and Management Scienties, [S. l.], v. 8, n. 2, p. 774–781, 2026. DOI: 10.37034/jems.v8i2.409. Disponível em: https://jems.ink/index.php/JEMS/article/view/409. Acesso em: 18 apr. 2026.