PUJININGRUM, Desiana Megawati; UTAMI, Christina Whidya. Decisions Beyond Price Parity: The Role of Price Perception, Sales Promotion, and Ease of Use in Hotel Direct Booking Decision. Journal of Economics and Management Scienties, [S. l.], v. 8, n. 4, p. 1660–1668, 2026. DOI: 10.37034/jems.v8i4.566. Disponível em: https://jems.ink/index.php/JEMS/article/view/566. Acesso em: 19 sep. 2026.