HERIYANA, H; HODIJAH, Cucu; ZULKARNAEN, Teuku. Neuromarketing and Consumer Decision-Making: A Psychological Approach to Brand Perception. Journal of Economics and Management Scienties, [S. l.], v. 7, n. 3, p. 78–83, 2025. DOI: 10.37034/jems.v7i3.90. Disponível em: https://jems.ink/index.php/JEMS/article/view/90. Acesso em: 4 nov. 2025.