L. D. Safitri, M. A. Miftahuddin, H. J. Astuti, and A. Y. Kharismasyah, “The Effect of Affiliate Marketing and Celebrity Endorsement on Purchase Intention Through Customer Trust: A Study on Gen Z TikTok Shop Customer in Purwokerto”, JEMS, vol. 8, no. 2, pp. 526–534, Jan. 2026.