Budiarti, Susanti Kusumo, et al. “The Influence of OB-GYN Physician Personal Branding and Hospital Branding on Patient Decisions in Choosing Maternity Services”. Journal of Economics and Management Scienties, vol. 9, no. 1, Oct. 2026, pp. 1-8, doi:10.37034/jems.v9i1.575.