1.
Desti Y, Sakinah YP, Damayanti N. Analysis of Generation Z Consumer Behavior in Online Purchases: Purchase Habits and Brand Preferences in the Digital Era. JEMS [Internet]. 2025 Nov. 25 [cited 2025 Dec. 21];8(1):300-7. Available from: https://jems.ink/index.php/JEMS/article/view/286